Business Management (Marketing) BSc (Hons)

OVERVIEW

Why choose this course

At Surrey Business School, we’re renowned for our excellent research, dynamic learning environment and strong links with industry.

Our business management degree courses give you the opportunity to explore how organisations of all sizes start, run and thrive.

We inspire positive change in business and society, individuals and organisations, locally and globally by delivering impactful research and courses which promote a global and digital mindset for the future of business.

Our business management degree courses give you the opportunity to explore how organisations of all sizes start, run and thrive.

By combining this core knowledge with specific expertise in marketing on our BSc (Hons) Business Management (Marketing) pathway, you’ll explore marketing analytics, marketing in the digital environment and market research, as well as addressing important areas such as marketing strategy.

What you will study

Specifically designed to offer an exciting and challenging course for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field.

Our BSc (Hons) Business Management (Marketing) course offers a variety of innovative modules where you’ll have the opportunity to study both the latest academic research and industry trends in this dynamic field.

You’ll gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the option to develop your creative skills through topics like marketing communications and international fashion marketing.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

The ability to select the modules most relevant to your chosen career means you will graduate well-equipped to take advantage of all the career opportunities open to you.

We have an excellent track record of graduate employment. Graduates over the last few years have secured roles such as:

• Marketing Executive, Microsoft
• Business Unit Controller, Thomson Reuters
• Marketing Assistant, Investment Mastery
• Account Manager, Capgemini

Assessment

We assess modules individually and award credits for the successful completion of each one. Assessment takes place through a combination of examination and/or coursework, practical examinations and reports.