Business Management with Marketing BA (Hons)

You’ll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business.You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management.Diverse optional modules will allow you to tailor your course to suit your own interests and career plans, focusing on topics ranging from human resource management to innovation and technology and management consulting.Throughout the course, you’ll develop the analytical, quantitative, leadership, presentation and other transferable skills required by the business world.Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, this course combines key aspects of managing organisations with a specialisation in marketing.