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Info

Business Management (Marketing)

Swansea University

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Swansea University

Course options

4 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Bay Campus

  • Study mode

    Full time

  • Start date

    05-JAN-26

  • Duration

    3 Years

Course summary

Ideal if you have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace. You can study specialist marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. The BSc Business Management degree at Swansea University is the most established programme within the School of Management, known for producing highly skilled and commercial thinking business managers. Graduates have gone on to work for the world’s biggest brands including Shell UK, Marks & Spencer, Bloomberg and Tata. As well as specialising in marketing, this Business Management course will equip you with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources.Business Management (Marketing) at Swansea is a flexible degree giving you the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and broaden your horizons when it comes to seeking employment. Our broad selection of optional modules from the second and third years allows you to shape the degree towards your specific career goals. Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing you to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. Teaching at Swansea is partly informed by research and our staff have hands-on experience of theory and practice, meaning you can benefit from their academic expertise and real-world know-how. As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business. During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms.As a Business Management graduate from Swansea specialised in marketing, you will find yourself in a great position to secure rewarding employment at any business. Whether your target is Shell UK, Marks & Spencer, Bloomberg or Tata, this degree makes you a strong candidate for any potential employer. Your next step could lie in any of these roles: Marketing Director, Analyst or Researcher, HR Business Partner, Management Consultant and Business Development Manager.

Tuition fees

Students living in United States
(International fees)

£ 19,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Swansea University

Swansea University

Swansea University

  • University League Table

    40th

  • Campus address

    Singleton Park Campus, Singleton Park, Swansea, Swansea, SA2 8PP, United Kingdom

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Swansea offers an outstanding study experience across two beachside campuses, with a community of 4,800+ undergraduates and postgraduates from 100+ countries.
Swansea's dedicated international recruitment, admissions and student support teams will help to guide you from application to arrival and beyond.
Ranked 40th in the UK (Complete University Guide 2026), Swansea University offers an exceptional education combined with an unforgettable student experience.

Subject rankings

  • Subject ranking

    Business & Management Stu

    35th out of 123 3

    25th out of 90 4

  • Entry standards

    / Max 217
    134 62%

    39th

  • Graduate prospects

    / Max 100
    74.0 74%

    41st

    8

  • Student satisfaction

    / Max 4
    3.16 79%

    35th

    17

  • Entry standards

    / Max 211
    131 62%

    30th

  • Graduate prospects

    / Max 100
    79.0 79%

    31st

    5

  • Student satisfaction

    / Max 4
    3.16 79%

    31st

    21

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