Business Studies and Marketing BA (Hons)

University of Stirling

Do you see yourself working in a business environment? This degree will provide you with a strong knowledge base, skills and competencies to form a foundation from which managerial expertise can develop throughout your working life. The University of Stirling Management School has been awarded a Bronze Charter by the Small Business Charter in recognition of its active participation in supporting local economies through its work with start- ups and small businesses. Stirling Management School is committed to a research-led approach in all of its activities with all of our outputs being rated at an international level, and an impressive proportion deemed to be world leading. The Business Studies degree is highly rated. Our teaching staff are active in various areas of current management research. Research, therefore, informs their teaching, making it relevant to current debates within business. Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.Time management – you will learn how to manage your time more effectively through your active involvement in group projects as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework along with other University and extra curriculum commitments. Self-confidence – participating in every aspect of your degree will help build your confidence, both personally and professionally.