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Business Studies and Marketing - BA (Hons)

University of Stirling

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UCAS CODE: NN25

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    4 Years

Course summary

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success. The University of Stirling’s Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). This is thanks to our research-led teaching and close ties with industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a ''live'' environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. We're ranked 1st in Scotland for student satisfaction in Marketing (National Student Survey 2022), and with graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

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Tuition fees

Students living in United States
(International fees)

£ 17,200per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    51st

  • Campus address

    University of Stirling, University of Stirling, Stirling, Stirling, FK9 4LA, United Kingdom

Subject rankings

  • Subject ranking

    42nd out of 123 2

    23rd out of 90 2

  • Entry standards

    / Max 217
    172 79%

    12th

  • Graduate prospects

    / Max 100
    71.0 71%

    59th

    35
  • Student satisfaction

    / Max 4
    3.01 75%

    89th

    43
  • Entry standards

    / Max 211
    173 82%

    3rd

  • Graduate prospects

    / Max 100
    80.0 80%

    27th

    1
  • Student satisfaction

    / Max 4
    2.94 73%

    81st

    17

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