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Charity Marketing and Fundraising MSc

City, University of London

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cass Business School

  • Study mode

    Part time

  • Start date

    OCT-21

  • Duration

    24 months

Course summary

Overview

Who is it for?

You may already be working in the charity sector as a marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.

The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.

Objectives

Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.

Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.

You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.

Accreditation

The Charities Master's courses were accredited by the Nonprofit Academic Centers Council (NACC) in January 2019 as the only programme in Europe to be included in the first group reviewed. NACC Accreditation fosters third sector academic programmes worldwide.

Career pathways

Students are selected on their professional experience, and generally continue working in their full –time role whilst undertaking this course.

Students can exit with PGDip awards.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

City, University of London

  • University League Table

    57th

  • Campus address

    City, University of London, Northampton Square, City of London, EC1V 0HB, England

City is one of the most international UK universities. Students are from over 160 countries, creating a diverse, cosmopolitan university community.
City's supportive alumni network stretches across the globe. They help those thinking of moving to London and organise in-country events after graduation.
City's international student advice team give guidance on the application process, answers questions on visa and immigration issues and check visa documents.

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