Charity Marketing and Fundraising MSc

City St George's, University of London (formerly City)

Who is it for?

You may already be working in the charity sector as a senior marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.

The course will support and enhance your core fundraising and marketing management skills. It will equip you to design and deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.

Accreditation

Accredited by the Nonprofit Academic Centers Council (NACC).

Course content

The MSc course is taught on a part-time basis over a period of two years. Students initially enrol on the Postgraduate Diploma with the specialist area of their choice, and confirm their intention to complete the MSc at the end of the first year.
As a student you will:

• Develop your understanding of the strategic application of the marketing paradigm in the voluntary sector
• Explore the practical application of key strategic marketing concepts and tools in different voluntary sector contexts
• Understand how to design, implement and evaluate alternative contemporary fundraising strategies and techniques
• Build relevant marketing and fundraising management and leadership skills and analytical capabilities
• Gain access to a strong and vibrant learning community and network within the Centre and the sector
• Grow your confidence and enhance your career in the sector.

Careers

Students are selected on their professional experience, and generally continue working in their full –time role whilst undertaking this course.