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Chartered Institute of Public Relations Professional PR Diploma

Birmingham City University

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Course options

  • Qualification

    Professional Diploma

  • Location

    City Centre Campuses

  • Study mode

    Part time

  • Start date

    OCT

  • Duration

    1 year

Course summary

This course develops your skills in Public Relations (PR) planning and integrated communications management with the Chartered Institute of Public Relations (CIPR) Professional PR Diploma. Delivered part-time over one year, this course will boost your career and improve your decision-making and effectiveness at work. You will gain a critical understanding of the issues facing PR practice in today’s society and the business community. This course offers excellent contact with creative workers and policy bodies, as well as regular guest lectures from industry leaders.

This course is aimed at people with some experience as PR professionals, the Diploma focuses on strategic public relations and its role as an integral part of both public and private sector communications.Studying for the CIPR Professional PR Diploma will give you the boost your career needs to take it to the next stage, helping you to develop your team more effectively and progress towards senior management levels. Taking an in-depth look at PR, you will learn to put theory into practice and apply the concepts you learn to your own sector. The course is taught and assessed at the same level as a postgraduate degree. You will learn through three modules, taught over one year on a part-time basis, with individual tutor support by email and via the course’s online learning environment. The course is taught by academics and practitioners who are full members of the CIPR.

This course is designed to fit around your working life, delivered in a series of intensive sessions across one year. It requires 48 hours of class contact, into four two-day teaching blocks throughout the year. You will study independently for five to six hours per week throughout the course. We will teach you the theory of public relations so you can use this knowledge to enhance your professional skills. You will learn the ethical and societal context in which public relations operates as a developing discipline, accompanied by practical skills in campaign management and evaluation, as well as engagement with traditional and social media. Through workshops with visiting practitioners and research in recommended texts, you will gain an understanding of the principles of PR which will greatly improve your decision-making skills and effectiveness at work.

Employability: The Diploma enables you to analyse and critique a range of public relations theories and concepts, and apply them to practice. This aids your decision-making skills and effectiveness at work. Giving you the necessary skills to lead a team more effectively, you will leave the course with the knowledge and understanding you need to progress towards senior management and work at board level. You will have the chance to learn from experts in PR and journalism during our annual series of PR Masterclasses, when leading guest speakers come to the university to share their experience.

Opportunity: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market. It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Tuition fees

Students living in United States
(international fees)

Information not available

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University information

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Birmingham City University

  • University League Table

    84th

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

One of only four UK universities offering a Master's in International Human Resource Management which is also fully CIPD-accredited.
ACCA programmes are taught in a Platinum status centre, showing that the university meets ACCA performance targets for course tuition and support.
Many master's courses now offer international students six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    55th out of 97 2

  • Entry standards

    / Max 190
    119 59%

    44th

    19
  • Graduate prospects

    / Max 100
    61 61%

    53rd

  • Student satisfaction

    / Max 5
    4.02 80%

    47th

    7

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