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Communication, Advertising and Marketing BSc (Hons)

Ulster University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Belfast

  • Study mode

    Sandwich / Placement

  • Start date

    SEP-23

  • Duration

    4 Years

Course summary

Summary

Established in 1990 and evolving in tandem with industry developments and new and emerging technologies, the BSc Hons Communication, Advertising and Marketing degree uniquely combines the study of advertising and marketing within a School of Communication and Media. This programme has been developed in collaboration with professionals and you will gain a solid grounding in communication theory and practice which is then practically applied in organisational contexts as the course progresses.

About

The broad aim of the CAM degree is to develop an understanding of communication and to help you make use of this in developing a detailed awareness and insight into particular professional communication contexts. More specifically, you will: develop a practical awareness of the business context within which the communications industry operates; develop a working knowledge of advertising, public relations and marketing practice; develop a critical awareness of a range of methods of communication research; acquire knowledge and understanding of interpersonal communication; acquire knowledge and understanding of the role of language, both spoken and written; explore the implications of ongoing developments in digital communication for both communication theory and practice.

You will also be given the opportunity to develop a range of applied skills including: communication skills; group work skills; organisational skills; design skills; and information technology skills.

The CAM degree is widely recognised and highly regarded by the Communication industry in Northern Ireland and beyond. It offers lots of opportunities to put your communication and other applied skills into practice. One such initiative is the Publicity Association of Northern Ireland (PANI) Advertising Student Workshop competition. The workshop allows CAM students to work with Graphic Design students to respond to an advertising brief and to create a winning ad campaign. Students work in teams of around six and are assigned a mentor agency. Around six advertising agencies come on board, representing the most prominent advertising professionals in Northern Ireland. The CAM course team hopes that PANI will continue to support this tremendously valuable initiative.

Job roles

With this degree you could become:

  • Account Executive
  • Communications Officer
  • Digital Marketing Officer
  • Marketing Manager
  • Social Media Manager
  • Advertising executive
  • Public Relations Officer

Career options

The CAM degree with its broad and varied range of modules offers a host of career options and affords students the chance to engage with various aspects of communication before they enter the workplace. The degree is recognised by employers in the public, private and voluntary sectors. Many of our graduates, not surprisingly, take up positions in Advertising and Marketing, but, in addition, CAM graduates hold senior positions in the Public Relations, digital communication, media, government, retail, education and hospitality sectors. Graduate employment options are truly wide-ranging.

Application deadline

25 January

Tuition fees

Students living in United States
(international fees)

£ 15,360per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Ulster University

  • University League Table

    44th

  • Campus address

    Ulster University, Cromore Road, Coleraine, Northern Ireland, BT52 1SA, Northern Ireland

Renowned for its warm welcome, Ulster recruits international students from over 100 countries across the globe and has over 215,000 alumni worldwide.
Ulster delivers a world-class UK university experience with the added benefit of being one of the UK's most affordable locations.
An international student experience team delivers a bespoke orientation programme and offers pastoral support to international students during their studies.

Subject rankings

  • Subject ranking

    15th out of 95 5

    45th out of 124 2

    20th out of 97 17

  • Entry standards

    / Max 200
    132 63%

    24th

    3
  • Graduate prospects

    / Max 100
    76.0 76%

    21st

    9
  • Student satisfaction

    / Max 5
    3.90 78%

    37th

    19
  • Entry standards

    / Max 209
    125 59%

    52nd

  • Graduate prospects

    / Max 100
    52.0 52%

    85th

    12
  • Student satisfaction

    / Max 5
    3.92 78%

    37th

    13
  • Entry standards

    / Max 190
    130 62%

    26th

    8
  • Graduate prospects

    / Max 100
    70.0 70%

    8th

    53
  • Student satisfaction

    / Max 5
    3.80 76%

    54th

    39

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