Communication, Advertising and Marketing BSc (Hons)

Ulster University

Summary

Established in 1990 and evolving in tandem with industry developments and new and emerging technologies, the BSc Hons Communication, Advertising and Marketing degree uniquely combines the study of advertising and marketing within a School of Communication and Media. This programme has been developed in collaboration with professionals and you will gain a solid grounding in communication theory and practice which is then practically applied in organisational contexts as the course progresses.

About

The broad aim of the CAM degree is to develop an understanding of communication and to help you make use of this in developing a detailed awareness and insight into particular professional communication contexts. More specifically, you will: develop a practical awareness of the business context within which the communications industry operates; develop a working knowledge of advertising, public relations and marketing practice; develop a critical awareness of a range of methods of communication research; acquire knowledge and understanding of interpersonal communication; acquire knowledge and understanding of the role of language, both spoken and written; explore the implications of ongoing developments in digital communication for both communication theory and practice.

You will also be given the opportunity to develop a range of applied skills including: communication skills; group work skills; organisational skills; design skills; and information technology skills.

The CAM degree is widely recognised and highly regarded by the Communication industry in Northern Ireland and beyond. It offers lots of opportunities to put your communication and other applied skills into practice. One such initiative is the Publicity Association of Northern Ireland (PANI) Advertising Student Workshop competition. The workshop allows CAM students to work with Graphic Design students to respond to an advertising brief and to create a winning ad campaign. Students work in teams of around six and are assigned a mentor agency. Around six advertising agencies come on board, representing the most prominent advertising professionals in Northern Ireland. The CAM course team hopes that PANI will continue to support this tremendously valuable initiative.

Job roles

With this degree you could become:

• Account Executive
• Communications Officer
• Digital Marketing Officer
• Marketing Manager
• Social Media Manager
• Advertising executive
• Public Relations Officer

Career options

The CAM degree with its broad and varied range of modules offers a host of career options and affords students the chance to engage with various aspects of communication before they enter the workplace. The degree is recognised by employers in the public, private and voluntary sectors. Many of our graduates, not surprisingly, take up positions in Advertising and Marketing, but, in addition, CAM graduates hold senior positions in the Public Relations, digital communication, media, government, retail, education and hospitality sectors. Graduate employment options are truly wide-ranging.