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Communication Management and Public Relations BSc (Hons)

Ulster University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Jordanstown

  • Study mode

    Sandwich / Placement

  • Start date

    SEP-21

  • Duration

    3 - 4 Years

Course summary

The Communication Management and Public Relations degree will give you the opportunity to study both Internal Communication which will focus on our relationships with others in for example personal and work contexts and External Communication which will focus on the theory and practice of Public Relations, including media and political contexts. New and emergent digital technologies relevant to these fields are reflected throughout the curriculum. A key aim of the course is to foster a deeper understanding of theory and professional practice in applied, work-based settings. On this course, you will develop knowledge and skills in strategic internal (interpersonal, group, organisational) and external (public relations, political, media) communication.

Teaching, Learning and Assessment

Modules on the programme feature a strong link between learning, teaching and employment. A broad range of methods are used including, but not limited to, Face to face teaching, peer review, reflective practice, integration of theory and practice, strategy and evaluation projects, research projects/reports & placement. Content of modules and their assessment activities (including traditional essays, presentations, practical projects and groupwork) focus students on key concepts and ideas. The broad range of skills that are taught and assessed are transferable across the subject areas and most importantly into the professional context and future employment. In the classroom students are encouraged to present and debate ideas & observations in a rewarding environment, helping them to be socially and intellectually equipped for both their present and their future in the professional context and the wider community.

Career options

The BSc Hons Communication Management and Public Relations degree has been designed to match a host of new career developments in integrated communications, public relations, digital professions, politics, public affairs, broadcasting, management and consultancy. Its broad and varied modules are appropriate for careers in the public, private and voluntary sectors, both local and international. The degree is built on the heritage of the BSc Hons Public Relations degree and BSc Hons Communication suite of degrees, which have developed a reputation for nurturing their graduates many of whom now hold senior management positions locally, nationally and internationally.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 14,060per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Ulster University

  • University League Table

    60th

  • Campus address

    Ulster University, Cromore Road, Coleraine, Northern Ireland, BT52 1SA, Northern Ireland

Renowned for its warm welcome, Ulster recruits international students from over 100 countries across the globe and has over 200,000 alumni worldwide.
Since 2012, Ulster University has been home to the Confucius Institute in Northern Ireland, winning the accolade of Confucius Institute of the Year in 2016.
With a dedicated staff member on each campus, the International Student Experience team are well placed to provide pastoral support to students from arrival.

Subject rankings

  • Subject ranking

    60th out of 97 4

  • Entry standards

    / Max 190
    124 61%

    36th

    2
  • Graduate prospects

    / Max 100
    46 46%

    84th

  • Student satisfaction

    / Max 5
    4.04 81%

    41st

    34

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