Communications, Data Analytics and Marketing BA (Hons)

The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.