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Communications, Data Analytics and Marketing (with a Foundation Year) BA (Hons)

St Mary's University, Twickenham

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Course options

  • Qualification

    BA - Bachelor of Arts

  • Location

    St Mary's University, Twickenham

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    3 years

Course summary

This course is centred around developing your knowledge of data-driven communications and focuses on how data analytics has become essential to marketing.

  • Options to study abroad and undertake industry work placements.
  • The programme is designed in collaboration with leading media and communications industry professionals.
  • The degree has been designed to reflect that data analysis is in particularly high demand in marketing.

Why study Communications, Data Analytics and Marketing (with a Foundation Year)?

The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.

This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.

You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.

Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.

Assessment methods

Each module is usually assessed through one written assignment and one practical assignment. You will also undertake your own research, give presentations, design and produce media campaigns.

Your final project can be either a written dissertation or practical-based assignment (such as a big data project and/or a multimedia marketing campaign). In the final stage of the course, we encourage you to take up a work placement that will count towards your final grade.

Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a charity, a media relations company or a major international brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

Most of the optional work placements take place in the Greater London area. Some might be in central London, but there are also a number of suitable Communications and Marketing organisations in west London.

UG courses start 28th September.

Tuition fees

Students living in United States
(international fees)

£ 12,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

St Mary's University, Twickenham

  • University League Table

    107th

  • Campus address

    St Mary's University, Twickenham, St Mary's University, Waldegrave Road, Twickenham, Hounslow, TW1 4SX, England

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