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Consumer Analytics and Marketing Strategy MSc

University of Leeds

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University of Leeds

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Leeds, Main

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    12 Months

Course summary

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics, and data visualisation. You’ll also develop the skills to use analytic data to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in various areas, including consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills by working on a live data project provided by a company.

Course highlights

This course combines the latest thinking and developments from the Leeds University Business School and the School of Geography.

Benefit from the Business School’s affiliation with the UK’s Consumer Data Research Centre, alongside the knowledge of the School of Geography’s Centre for Spatial Analysis and Policy.

Gain access to a wealth of expertise and resources in data sciences from the Leeds Institute for Data Analytics on campus.

Join Leeds Data Science Society, a group of diverse individuals at the University who share an interest in 'big data' and analytics. The society hosts numerous workshops and events throughout the year.

Utilise state-of-the-art computing facilities, as well as coding, programming and modelling software.

On all Masters courses at Leeds University Business School you’ll have an opportunity to apply for a place on a week-long international study tour which will include company visits, guest lectures and networking events, as well as an opportunity to visit local places of interest. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.

Application deadline

15/08/2025

Tuition fees

Students living in United States
(International fees)

£ 2,688month

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leeds

University of Leeds

University of Leeds

  • University League Table

    21st

  • Campus address

    University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England

VIEW PROFILE
A global community with staff and students from over 130 countries, providing opportunities to meet and work with people from around the world.
The University of Leeds continually invests in its campus, from new labs and lecture theatres to one of the most impressive libraries in the UK.
The University of Leeds has been welcoming international students for over 100 years, so you can be sure of experienced help throughout your time at Leeds.

Subject rankings

  • Subject ranking

    Business & Management Stu

    14th out of 123

    2nd out of 90 1

  • Entry standards

    / Max 217
    157 72%

    20th

  • Graduate prospects

    / Max 100
    83.0 83%

    17th

    1

  • Student satisfaction

    / Max 4
    3.02 75%

    86th

    2

  • Entry standards

    / Max 211
    169 80%

    5th

  • Graduate prospects

    / Max 100
    90.0 90%

    8th

  • Student satisfaction

    / Max 4
    3.03 76%

    58th

    13

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