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Consumer Behaviour and Marketing with International Foundation Year (January entry) BSc (Hons)

University of Reading

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    JAN-22

  • Duration

    4 Years

Course summary

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology, Food and Nutritional Sciences and Henley Buisness School. While you study, you will have the opportunity to gain insights from outside speakers from industry.The University of Reading is ranked 16th in the UK for Marketing (Complete University Guide, 2020). While you study, you will have the opportunity to gain insights from outside speakers from industry.An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This programme comprises of a foundation year (Part 0) provided through the International Foundation Programme (IFP) which provides access to higher education in Britain to international students who do not possess the normal entry requirements of GCE Advanced level qualifications or the equivalent. Through the part 0 you will be equipped with subject specific and general study skills which will enable you to cope with the demands of undergraduate study. This is achieved through the provision of high quality teaching which is sympathetic to the needs of students from a wide range of educational backgrounds

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 20,830per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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GCSE/National 4/National 5 : C - A*

5 GCSE grades A*-C (9-4).

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University information

University of Reading

  • University League Table

    39th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England

The University of Reading is an international community with more than 23,000 students from around 160 countries.
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master's and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    15th out of 84 1

    55th out of 118 6

  • Entry standards

    / Max 200
    128 63%

    29th

    4
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    3.46 69%

    82nd

    2
  • Entry standards

    / Max 216
    132 61%

    44th

    1
  • Graduate prospects

    / Max 100
    61 61%

    66th

  • Student satisfaction

    / Max 5
    3.76 75%

    110th

    2

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