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- Consumer Behaviour and Marketing with Placement Year BSc (Hons)
Consumer Behaviour and Marketing with Placement Year BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
OCT-21
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Duration
4 Years
Course summary
This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.
It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.
Placement
If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Sams
Career
This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.
Application deadline
15 January
Tuition fees
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£ 20,830per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information

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University League Table
39th
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Campus address
University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England
Subject rankings
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Subject ranking
15th out of 84 1
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Entry standards
/ Max 200128 63%29th
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Graduate prospects
/ Max 10084 84%13th
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Student satisfaction
/ Max 53.46 69%82nd
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