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Consumer Behaviour and Marketing

University of Reading

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University of Reading

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-OCT-26

  • Duration

    3 Years

Course summary

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.This course brings together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 25,850per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Reading

University of Reading

University of Reading

  • University League Table

    43rd

  • Campus address

    University of Reading, Whiteknights Campus, Whiteknights Campus, Reading, Berkshire, RG6 6AH, United Kingdom

VIEW PROFILE
Join a global community of students from around 150 countries, plus alumni like actor Tang Wei, rapper Falz and author Yvonne Adhiambo Owuor.
Enhance your academic English with expert support at every level.
Recognised for its generous support, the university offers initiatives like the £6,000-a-year Global Sustainability Leaders Scholarship.

Subject rankings

  • Subject ranking

    Marketing

    21st out of 93 6

  • Entry standards

    / Max 198
    118 60%

    35th

  • Graduate prospects

    / Max 100
    76.0 76%

    24th

  • Student satisfaction

    / Max 4
    2.98 75%

    83rd

    39

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