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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cambridge Campus

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    12 months

Course summary

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

Tuition fees

Students living in United States
(international fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Anglia Ruskin University

  • University League Table

    113th

  • Campus address

    Anglia Ruskin University, East Road, Cambridge, Cambridgeshire, CB1 1PT, England

Welcoming local community and buddy scheme.
Diverse student cohort from all over the world.
Specialised international student advice service.

Subject rankings

  • Subject ranking

    108th out of 118 1

  • Entry standards

    / Max 216
    111 51%

    80th

    31
  • Graduate prospects

    / Max 100
    42 42%

    115th

  • Student satisfaction

    / Max 5
    3.92 78%

    78th

    11

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