Content Creation - BA (Hons)

Arts University Plymouth

Our BA (Hons) Content Creation degree offers a rigorous and practice-led exploration of contemporary digital communication and storytelling. Rooted in our ethos of creative exploration, innovation and critical inquiry, this course will prepare you to develop content across a range of digital platforms and media environments.In an age defined by rapid technological and cultural change, the ability to communicate meaningfully through digital content has become essential in all industry sectors. This fast-paced, industry-oriented programme will equip you with the creative, technical, and analytical skills required to engage audiences and shape narratives through visual and interactive media.Using the latest technology and software tools, you will learn to create content across multiple media forms, including moving image, photography, audio, animation, and written communication. Informed by the principles of marketing, branding and business development, you will explore audience engagement, data-informed content planning and platform-specific production. Through experimentation and adaptive learning, you will explore how digital tools and technologies such as AI, immersive media, and interactive design can extend creative practice and reframe the relationship between maker and audience.Project-based learning is at the core of the course. Working on industry briefs and collaborative projects, often beyond the university campus in real-world environments and at live events, you will gain experience of commercial production workflows and client engagement. Access to the university’s extensive industry links will provide opportunities for work placements and internships, support the development of your transferrable skills and the cultivation of your own professional networks.

Access industry-standard facilities: Create videos, photos, podcasts, animations and digital stories using professional studios, cameras, lighting and editing suites.Connect with audiences on multiple multiple platforms: Learn how to craft compelling content for TikTok, Instagram, YouTube, streaming platforms and new emerging mediaBecome a super smart marketeer: Master the mysteries of social media marketing, learn how to tap into trends and work the algorithms to get resultsWork on real-world briefs & live projects: Capture content at events, work with local organisations and creative partners, gain the experience that employers and clients wantUnderstand the business: Get to grips with the legal and ethical issues, become a critically informed creative who understands how responsible, inclusive storytelling can foster positive change.