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Corporate and Marketing Communications MSc/PGDip/PGCert

Middlesex University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Middlesex University

  • Study mode

    Full time

  • Start date

    01-OCT-21

  • Duration

    1 year

Course summary

Overview

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.

Why study MSc/PGDip/PGCert Corporate and Marketing Communications at Middlesex University?

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Careers

How can the MSc/PGDip/PGCert Corporate and Marketing Communications support your career?

Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers.

Students can also exit with PGCert and PGDip awards.

Tuition fees

Students living in United States
(international fees)

£ 16,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Middlesex University

  • University League Table

    107th

  • Campus address

    Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England

Subject rankings

  • Subject ranking

    93rd out of 122 7

    42nd out of 97 42

    84th out of 92 15

  • Entry standards

    / Max 209
    100 47%

    101st

    26
  • Graduate prospects

    / Max 100
    50.0 50%

    98th

    6
  • Student satisfaction

    / Max 5
    3.81 76%

    100th

    3
  • Entry standards

    / Max 190
    110 55%

    63rd

    18
  • Graduate prospects

    / Max 100
    70.0 70%

    16th

    61
  • Student satisfaction

    / Max 5
    4.04 81%

    34th

    46
  • Entry standards

    / Max 200
    103 54%

    70th

    13
  • Graduate prospects

    / Max 100
    45.0 45%

    78th

    7
  • Student satisfaction

    / Max 5
    3.75 75%

    80th

    69

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