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- Middlesex University
- Corporate and Marketing Communications MSc/PGDip/PGCert
Course options
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Qualification
MSc - Master of Science
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Location
Middlesex University
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Study mode
Full time
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Start date
OCT
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Duration
1 year
Course summary
The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media. Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals. You will be required to complete a number of assignment for assessment, in particular exams and coursework. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback. Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers. Students can also exit with PGCert and PGDip awards.
Modules
Tuition fees
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£ 16,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
98th
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Campus address
Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England
Subject rankings
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Subject ranking
86th out of 123 1
84th out of 97 9
69th out of 84 4
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Entry standards
/ Max 209116 53%75th
1 -
Graduate prospects
/ Max 10057 57%104th
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Student satisfaction
/ Max 53.85 77%103rd
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Entry standards
/ Max 190103 51%81st
16 -
Graduate prospects
/ Max 10051 51%77th
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Student satisfaction
/ Max 53.80 76%80th
39 -
Entry standards
/ Max 200112 55%57th
7 -
Graduate prospects
/ Max 10054 54%71st
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Student satisfaction
/ Max 54.20 84%11th
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