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Corporate Communications, Marketing and Public Relations MA

University of Leeds

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Leeds

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    12 months

Course summary

Overview

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Our recent graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas.

Tuition fees

Students living in United States
(international fees)

£ 25,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leeds

  • University League Table

    16th

  • Campus address

    University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England

A global community, the university’s staff and students come from over 170 countries. There will be chances to meet and work with people from across the world.
The university is continually investing in its campus, from new laboratories and lecture theatres to one of the most impressive libraries in the UK.
With a history of welcoming international students for over 100 years, students can be sure of experienced help throughout their time at Leeds.

Subject rankings

  • Subject ranking

    13th out of 123 7

    2nd out of 97

    5th out of 84 3

  • Entry standards

    / Max 209
    151 69%

    26th

    11
  • Graduate prospects

    / Max 100
    86 86%

    10th

  • Student satisfaction

    / Max 5
    4.17 83%

    17th

    12
  • Entry standards

    / Max 190
    156 77%

    8th

    2
  • Graduate prospects

    / Max 100
    80 80%

    7th

  • Student satisfaction

    / Max 5
    4.15 83%

    17th

    32
  • Entry standards

    / Max 200
    159 78%

    9th

    3
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    4.04 81%

    32nd

    14

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