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Cosmetics Branding and Promotion MA

Birmingham City University

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    City Centre Campuses

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

In this course you will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry. On the course, you will get involved in blogging, social media, website development, entrepreneurship and brand development. You will be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world. You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Employability: On the course you’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the cosmetics sector. Your research and experience of presenting your work in a professional manner will make you highly aware of current trends, cultural matters and industry practise. You’ll also learn about working in teams and benefit from collaborating across our extensive postgraduate fashion community.

In addition to our expert staff, you will meet a wide range of visitors from the cosmetics industry who will offer insight into current business practices and issues. Upon completion of this course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Opportunity: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market. It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Tuition fees

Students living in United States
(international fees)

£ 12,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

  • University League Table

    84th

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

One of only four UK universities offering a Master's in International Human Resource Management which is also fully CIPD-accredited.
ACCA programmes are taught in a Platinum status centre, showing that the university meets ACCA performance targets for course tuition and support.
Many master's courses now offer international students six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    42nd out of 84 8

  • Entry standards

    / Max 200
    119 58%

    42nd

    13
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    4.21 84%

    10th

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