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- Cosmetics Branding and Promotion - MA
Course options
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Qualification
MA - Master of Arts
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Location
City Centre Campuses
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Study mode
Full time
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Start date
SEP
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Duration
1 year
Course summary
If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.
Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.
WHAT'S COVERED IN THIS COURSE?
On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.
You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.
You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.
By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.
You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.
Enhancing your employability skills
On the course you’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the cosmetics sector.
Your research and experience of presenting your work in a professional manner will make you highly aware of current trends, cultural matters and industry practise. You’ll also learn about working in teams and benefit from collaborating across our extensive postgraduate fashion community.
In addition to our expert staff, you will meet a wide range of visitors from the cosmetics industry who will offer insight into current business practices and issues.
Upon completion of this course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.
Professional Placement option
This course offers an optional 20-week Professional Placement, available to full-time students after the end of the Master’s year. The Professional Placement will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Please note that an additional fee is payable if you choose to pursue the Professional Placement version of the course.
Modules
Tuition fees
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£ 17,710per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
92nd
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Campus address
Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England
Subject rankings
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Subject ranking
51st out of 87 3
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Entry standards
/ Max 204126 62%41st
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Graduate prospects
/ Max 10072.0 72%52nd
6 -
Student satisfaction
/ Max 43.11 78%29th
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