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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Manchester Campus

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

COURSE OVERVIEW

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix

You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills

Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

Features and Benefits

  • Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
  • Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
  • Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Work with clients – work on a live client brief as part of your course. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
  • Marketing network – access a host of practitioners and agencies, such as Seventy Seven, BJL and The E-Word. Hear from industry leaders at our guest lectures.

CAREER PROSPECTS

Manchester is the perfect place to study and to start your career in marketing and advertising. It’s a leading location for creative and digital media.

The city boasts global agencies, big businesses with in-house advertising teams, and a host of exciting small creative firms.

Tuition fees

Students living in United States
(international fees)

£ 17,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Manchester Metropolitan University

  • University League Table

    56th

  • Campus address

    Manchester Metropolitan University, All Saints Building, All Saints, Manchester, Manchester, M15 6BH, England

The university welcomes a diverse international student population of over 3,000 students from more than 130 countries around the world.
Each year a range of welcome events are organised to help new students settle into university, explore the city and prepare for academic studies.
English courses can help to build language confidence and knowledge of UK culture. Students can study at the university's British Council accredited centre.

Subject rankings

  • Subject ranking

    45th out of 92 6

  • Entry standards

    / Max 200
    123 64%

    32nd

    5
  • Graduate prospects

    / Max 100
    65.0 65%

    56th

    18
  • Student satisfaction

    / Max 5
    3.90 78%

    64th

    9

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