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Cross-Cultural Communication and International Marketing MA

Newcastle University

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Newcastle University

Course options

3 options available

  • Qualification

    MA - Master of Arts

  • Location

    Newcastle University

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    12 months

Course summary

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

Overview

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

  • develop systemic understanding and critical awareness of international marketing theory
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing

Tuition fees

Students living in United States
(International fees)

£ 23,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Newcastle University

Newcastle University

  • University League Table

    26th

  • Campus address

    Medical Student Office, Framlington Place, Newcastle upon Tyne, Tyne and Wear, NE2 4HH, United Kingdom

VIEW PROFILE
Newcastle is known for being friendly and welcoming to people from all around the globe. Students enjoy a lower cost of living compared to other UK cities.
Degree programmes are shaped by strong links with national and international businesses, with opportunities for professional accreditation and placements.
Dedicated teams support students during application, before arrival, and as they settle into life in the UK.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    7th out of 91 1

    8th out of 87 3

    32nd out of 101 10

  • Entry standards

    / Max 206
    148 72%

    15th

  • Graduate prospects

    / Max 100
    91.0 91%

    1st

    1

  • Student satisfaction

    / Max 4
    3.13 78%

    42nd

    27

  • Entry standards

    / Max 204
    149 73%

    17th

  • Graduate prospects

    / Max 100
    91.0 91%

    3rd

    3

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    36

  • Entry standards

    / Max 206
    139 68%

    26th

  • Graduate prospects

    / Max 100
    60.0 60%

    53rd

    16

  • Student satisfaction

    / Max 4
    2.96 74%

    61st

    36

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