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Cross-Cultural Communication and International Marketing MA

Newcastle University

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Newcastle University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    12 months

Course summary

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

develop systemic understanding and critical awareness of international marketing theory
apply theory to international case studies, markets and issues
measure market performance and consumer behaviour
develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Tuition fees

Students living in United States
(international fees)

£ 18,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Newcastle University

  • University League Table

    23rd

  • Campus address

    Newcastle University, King’s Gate, Newcastle upon Tyne, Northumberland, NE1 7RU, England

Subject rankings

  • Subject ranking

    3rd out of 97

    10th out of 84 2

    24th out of 102 1

  • Entry standards

    / Max 190
    159 79%

    5th

  • Graduate prospects

    / Max 100
    80 80%

    7th

  • Student satisfaction

    / Max 5
    4.07 81%

    32nd

    5
  • Entry standards

    / Max 200
    151 75%

    11th

    1
  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    3.80 76%

    74th

    16
  • Entry standards

    / Max 212
    136 69%

    29th

    7
  • Graduate prospects

    / Max 100
    66 66%

    30th

  • Student satisfaction

    / Max 5
    3.99 80%

    57th

    15

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