Cross-Cultural Communication and Media Studies MA

Newcastle University

The Cross-Cultural Communication and Media Studies MA provides theoretical, research and practical training in areas of international and intercultural communication and the media. It combines theory and practice of journalism, public relations practice, and theoretical analysis of the media.

The Media Studies pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing skills and knowledge relevant to various aspects of media.

This specialist pathway is delivered by academic staff in media and cultural studies from the School of Arts and Cultures.

The pathway is suitable if you have some journalism and/or PR knowledge through your undergraduate studies or voluntary work. It is also suitable for journalists or PR professionals wishing to develop academic knowledge and research methods. The pathway draws on our research in media, communication and cultural studies.

You will develop:

critical understanding of media, culture and society
knowledge to theorise and analyse media, journalism and public relations
knowledge of media law and advertising regulations in a transnational context
an understanding of strengths and weaknesses of different types of data dissemination
analytical and critical skills to assess and conduct research in the field of media, journalism and PR
the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
skills to set up a campaign network and deliver PR campaign messages
skills to produce effective press releases and script, shoot and edit digital films
skills to produce news reports in a range of media forms
skills to script, shoot and edit digital films.