Cultural and Creative Industries (MA)

Supported by leading-edge research and professional practice in this area, the programme offers a balance of theory and professional study. We will provide you with a range of conceptual and professional knowledge that will enable you to identify emerging areas of opportunity within the creative industries. You will become a flexible and reflexive practitioner with the skills and knowledge to adapt to the changing demands of the creative workplace.

You will develop your conceptual understanding of key theories as well as awareness of contemporary issues and debates within the cultural and creative industries, and discuss the challenges facing professionals and policy-makers. You will explore the effect different political, economic, social and cultural contexts have on the way in which these industries operate, and you will develop your skills and critical understanding of work in cultural and creative organisations in a wide variety of contexts so that you can apply critical thinking to professional scenarios to further your effectiveness in your chosen career.

You will also learn about the practice and theory of digital creativity and the skills and knowledge needed to manage digital and social media in a creative context as well as exploring the innovative ways in which creative practitioners are connecting with their audiences, embracing digital, immersive and mixed media methods.

As well as gaining valuable practical and professional skills and industry work experience, you will undertake an individual piece of research. This will act both as a critique of the current state of your chosen field of interest and as a vehicle for the development of your own professional skills appropriate to your future career ambitions.

A key part of the MA Cultural and Creative Industries and what makes this programme stand out, is its industry facing nature, including a professional placement module. We engage directly with external partners from the cultural and creative industries and make use of our home in the heart of Cardiff. You will benefit from strong links with Creative Cardiff. We involve creative industries businesses, organisations and practitioners at the forefront of the field in workshops, field visits and as guest lecturers throughout the programme.

The programme is suitable for graduates seeking a career in the cultural or creative industries or for professionals wishing to enhance their existing knowledge and career prospects. The programme will also prepare students for doctoral research in the cultural and creative industries broadly defined.