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Data and Marketing Analytics MSc

University of Westminster, London

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University of Westminster, London

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Marylebone Campus

  • Study mode

    Full time

  • Start date

    19-JAN-26

  • Duration

    1 Year

Course summary

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.On this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes and AI-generated summaries tailored to create a personalised environment.Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.Stand out in today's business landscape with a degree tailored to address contemporary challenges.Course structureThis course focuses on practical application in an industry context, incorporating digital media and technology.You’ll be taught through a mixture of lectures, seminars, workshops and tutorials to facilitate effective learning. To enhance flexibility and accessibility, digital media and technology are integrated into the learning process, allowing you to have the opportunity to embrace both synchronous and asynchronous learning.Assessments are designed to simulate real-world scenarios, fostering an inclusive and dynamic environment that will prepare you for the challenges of industry.

Application deadline

05/12/2025

Tuition fees

Students living in United States
(International fees)

£ 19,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    123rd

  • Campus address

    Cavendish, 115 New Cavendish Street, London, Greater London, W1W 6UW, United Kingdom

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Based in London, students have access to top employers and a vibrant cultural life, including world-leading museums, galleries, libraries, and music venues.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Marketing

    70th out of 90 1

  • Entry standards

    / Max 211
    119 56%

    49th

  • Graduate prospects

    / Max 100
    62.0 62%

    68th

    4

  • Student satisfaction

    / Max 4
    3.02 75%

    62nd

    33

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