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Digital and Social Media Marketing (with a Foundation Year) BSc (Hons)

University of Staffordshire

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University of Staffordshire

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Staffordshire University (Stoke Campus)

  • Study mode

    Full time

  • Start date

    SEP-25

  • Duration

    4 Years

Course summary

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations.Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 16,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 48

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University information

University of Staffordshire

University of Staffordshire

University of Staffordshire

  • University League Table

    97th

  • Campus address

    Staffordshire University, College Road, Stoke on Trent, ST4 2DE, England

VIEW PROFILE
Alongside leading modern courses, the university offers facilities like the Smart Zone, featuring digital and immersive technologies, and engineering workshops.
The university offers dedicated international student support and celebrates its diverse and inclusive community through a calendar of student-led events.
Students are supported to make industry connections and there are opportunities through the Innovation Enterprise Zone to get hands-on and paid work experience.

Subject rankings

  • Subject ranking

    Communication & Media Studies

    55th out of 91 11

  • Entry standards

    / Max 206
    107 52%

    85th

  • Graduate prospects

    / Max 100
    72.0 72%

    28th

    10

  • Student satisfaction

    / Max 4
    3.37 84%

    1st

    37

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