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Digital and Social Media Marketing (with a Placement Year) BSc (Hons)

University of Staffordshire

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University of Staffordshire

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Staffordshire University (Stoke Campus)

  • Study mode

    Sandwich / Placement

  • Start date

    22-SEP-25

  • Duration

    4 Years

Course summary

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. As this course is accredited by the Chartered Institute of Marketing (CIM), youll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as its sought after by many recruiters.We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.CareersThis course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. In recent years, graduates have entered a range of marketing roles in in the public and private sectors. Many have set up their own successful businesses. With this degree you may you may find yourself pursuing a career as - Digital Marketing Manager, Social Media Manager, Content Manager, SEO ManagerMarketing Analytics Manager, AI Specialist, Customer Journey Analyst

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 16,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

A level

A level : BBC

Other A-level combinations that meet the required tariff are accepted.

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University information

University of Staffordshire

University of Staffordshire

University of Staffordshire

  • University League Table

    97th

  • Campus address

    Staffordshire University, College Road, Stoke on Trent, ST4 2DE, England

VIEW PROFILE
Alongside leading modern courses, the university offers facilities like the Smart Zone, featuring digital and immersive technologies, and engineering workshops.
The university offers dedicated international student support and celebrates its diverse and inclusive community through a calendar of student-led events.
Students are supported to make industry connections and there are opportunities through the Innovation Enterprise Zone to get hands-on and paid work experience.

Subject rankings

  • Subject ranking

    Communication & Media Studies

    55th out of 91 11

  • Entry standards

    / Max 206
    107 52%

    85th

  • Graduate prospects

    / Max 100
    72.0 72%

    28th

    10

  • Student satisfaction

    / Max 4
    3.37 84%

    1st

    37

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