Digital and Social Media Marketing MSc

University of Dundee

You can master the art of digital influence with our MSc Digital and Social Media Marketing course. You can stay ahead in a fast-paced industry and turn your passion for social media into a thriving career

As well as covering the traditional founding concepts and theories of marketing, you will learn:

• to develop knowledge in social media marketing, digital marketing, content generation
• digital tracking
• data analysis
• you will understand the practical side of the various marketing tools

This postgraduate Digital and Social Media Marketing degree is perfect for creative, tech-savvy individuals who love storytelling, analytics, and brand strategy. If you're passionate about digital trends, social media platforms, and consumer engagement, this is the ideal path for you.

You will have the exciting chance to gain real-world experience. This can be done through a global internship or a hands-on project with a leading organisation.

Social media has completely changed the game for businesses worldwide. In just a few years, digital tools and strategies have evolved at a fast pace. This has reshaped how brands connect, engage, and respond to their customers in new ways.

You’ll develop key skills like strategic thinking, problem-solving, and cross-cultural communication. These are skills that employers highly value.

This degree will open doors to exciting careers in a number of areas. These include social media management, digital marketing and brand strategy. This will give you the chance to turn your passion for digital into a rewarding profession.