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Digital and Social Media Marketing (with a Foundation Year)

University of Staffordshire

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University of Staffordshire
UCAS CODE: N1NB

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Stoke-on-Trent Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    4 Years

Course summary

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations.Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

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Tuition fees

Students living in United States
(International fees)

£ 16,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Staffordshire

University of Staffordshire

  • University League Table

    111th

  • Campus address

    Stoke-on-Trent Campus, College Road, University Quarter, Stoke-on-Trent, Staffordshire, ST4 2DE, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    86th out of 93 7

  • Entry standards

    / Max 198
    107 54%

    59th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.82 71%

    93rd

    10

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