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Digital and Strategic Marketing MSc

University of Bradford

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Bradford

  • Study mode

    Full time

  • Start date

    01-OCT-22

  • Duration

    15 months

Course summary

Overview

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional accreditation

The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

Learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Career prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.

Application deadline

30 June 2021

Tuition fees

Students living in United States
(international fees)

£ 17,682per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Bradford

  • University League Table

    69th

  • Campus address

    University of Bradford, Richmond Road, Bradford, Bradford, BD7 1DP, England

The University of Bradford is one of the most diverse, inclusive universities in the UK. It is proud of the warm welcome that international students receive.
Expert support staff are on hand to help international students from their first contact with the university, throughout their time in Bradford and beyond.
The campus is within a 10-minute walk of the city centre, with accommodation and all student facilities within the grounds.

Subject rankings

  • Subject ranking

    70th out of 123 8

    62nd out of 84 14

  • Entry standards

    / Max 209
    114 52%

    81st

    16
  • Graduate prospects

    / Max 100
    69 69%

    67th

  • Student satisfaction

    / Max 5
    3.80 76%

    113th

    49
  • Entry standards

    / Max 200
    n/a

  • Graduate prospects

    / Max 100
    58 58%

    64th

  • Student satisfaction

    / Max 5
    3.93 79%

    57th

    12

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