Digital Asset & Media Management MA

Overview

The MA in Digital Asset and Media Management (DAMM) programme explores the opportunities and challenges that organisations face as they attempt to develop effective strategies to manage every-increasing amounts of data in the form of digital assets. Because the management of digital assets has become a critical concern for organisations operating across nonprofit and for-profits sectors, this programme is playing a critical role in preparing students for DAMM and DAMM related careers. Combining theoretical and practical components, the programme is designed to link important theoretical ideas with industry-focused case studies and practical group projects. The MA DAMM team recently welcomed world leading DAM expert Theresa Regli to the DAMM team, a move designed to ensure that our students are industry-ready on completion of this programme.

Course detail

Our Digital Asset and Media Management MA is designed to prepare students for a broad range of career opportunities in a dynamic and exciting digital world that is driven by knowledge and innovation. As an MA DAMM student, you will be introduced to a fascinating array of relevant theoretical ideas as part of your core module, such as disruptive innovation theory, the attention economy, digital strategy, metadata, social media marketing, and the lifecycle of digital asset. Critically, you will get to apply these theories in real-world scenarios through a series of practical, project-based tasks designed to challenge students to develop creative solutions to DAMM-related problems. Because DAMM is largely a practice-based discipline, students get to work with enterprise level DAM software throughout both semester’s one and two. In addition to working with Intelligence Bank who are our DAMM software partner, we are fortunate to have Theresa Regli, a leading digital asset management expert, as an official industry partner. Theresa works with a diverse array of for-profit and nonprofit organisations, including Unilever, Art Fund, and the Museum of London. She will be engaging with students throughout semester’s one and two through lectures, panel discussions, and workshops; she will also take part of our annual DAMM industry day along with guests from high profile organisations such as the BBC, the London Symphony Orchestra, and the Shell Corporation.

Teaching and assessment

Your performance will be assessed through coursework. Forms of assessment may typically include essays, project work and workshop reports, depending on the modules you choose. Chartered Institute of Library and Information Professionals (CILIP) accredited.

Career prospects

Because we are living in an era in which data is playing an increasing role in shaping social, economic, and cultural activities, there is an urgent need for professionals with digital asset and media management expertise. Our MA responds to this demand for digitally literate professionals to work across a broad range of industry sectors, including both nonprofits and for-profits fields. The skills and knowledge that students develop over the course of our MA make them valuable to a wide range of institutions concerned with the effective management of their information and media assets; for example, museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms etc.