Digital Asset & Media Management MA

Overview:

Explore the opportunities and challenges that organisations face as they attempt to develop effective strategies to manage every-increasing amounts of data in the form of digital assets.

Combining theory and practice, the course is designed to link important theoretical ideas with industry-focused case studies and practical group projects.

The management of digital assets has become a critical concern for organisations operating across non-profit and for-profits sectors so this course has been specially designed to prepare you for the challenges of digital asset and media management and related careers.

Description:

Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.

There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.

Career prospects:

Because we are living in an era in which data is playing an increasing role in shaping social, economic, and cultural activities, there is an urgent need for professionals with digital asset and media management expertise. Our master's course responds to this demand for digitally literate professionals to work across a broad range of industry sectors, including both nonprofits and for-profits fields.

The skills and knowledge that students develop over the course make them valuable to a wide range of institutions concerned with the effective management of their information and media assets - for example, museums, galleries and archives, symphony orchestras, broadcasting corporations, publishing houses, government agencies, healthcare, law firms, gaming, search engine corporations, social media firms etc.