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Digital Communication and Social Media with Foundation BA (Hons)

Richmond, The American International University in London

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UCAS CODE: RF09

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-22

  • Duration

    4 Years

Course summary

There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad. Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.This is what our Foundation option can offer you:- Start this programme with lower entry qualifications, see our website for further details- A four year, full-time degree programme with an extra summer semester in Year 1, so you can study at your own pace- Timetabled English and study skills classes to enhance your knowledge and skills- Great student support including a Personal Academic Advisor, with help on housing, health and wellbeing, financial guidance and careers advice from our award-winning Student Affairs teamThis programme is designed to give you all the knowledge and skills to compete in the exciting and fast-growing digital media industry. It will provide you with an excellent foundation of knowledge, giving you great understanding of digital communication, combined with the scope to then specialise in the areas that interest you the most, from marketing and PR to video production, postgraduate study to journalism or building a personal brand. This degree combines four core areas: theories of communication, theories of society, digital media production and professional skills, specifically those sought by the creative industries and media in general such as PR and marketing. Combined with a strong theoretical spine, these digital skills are highly flexible and transferable for any workplace or career, whether you wish to become an entrepreneur building your own brand, aspire to work for a large organisation in a digital role or envisage doing further study.Choose from a range of electives which offer you the option to specialise: from Public Relations Practice to Sonic Media Production, Animation and Motion to Fashion and Media. Your journey on this programme will continue in the third and fourth year , as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign.This programme also has a high practical content as you develop skills in Photojournalism and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries.Extend your practical skills in the workplace with an optional internship in a social media or digital communication role, providing credits towards your degree and creating more career opportunities. Combine this with a Research Project which will boost your independent learning skills in a topic of your choice.**Top five reasons to study this programme:**- Gain all the digital skills you will need for any workplace or career, from building your own personal brand to a digital role in a large organisation- Combine breadth of approach with opportunity to specialise in area of digital communication which interests you the mostBenefit from the teaching of our renowned academics and guest lecturers- Gain vital work experience through an internship in a digital role internationally or in London, a hub of the global media communications industry- Develop strong communication skills in small classes within an international environment, alongside students from all over the world**After you graduate**Career paths for Digital Commu

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

£ 14,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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GCSE/National 4/National 5 : C

GCSEs: 5 at grade C or above / grade 4-9 (or equivalent).

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University information

Richmond, The American International University in London

  • Campus address

    Richmond, The American International University in London, Queens Road, Richmond upon Thames, TW10 6JP, England

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