Digital Culture BA (Hons)

Explore how digital culture is changing the way we understand the past, experience the present and anticipate the future. Our Digital Culture BA will provide you with critical insight into the social, political and economic challenges and opportunities brought about by digital technologies. Topics include digital politics, data science, social media, AI, the internet, and much more. This is the only single honours degree in digital culture and internet studies taught by a dedicated team in a unique location in central London.

Key benefits

• Insight into how individuals, companies, governments, and other institutions are being transformed by social media, machine learning, artificial intelligence, digital management techniques and practices, data journalism, digital advertising, analytics, visualisations, and more.
• Provides digital research methods training, with no pre-existing understanding of computing or programming needed.
• Recognised as creating world leading research into digital culture.
• Friendly and supportive learning environment.
• Central location offers exciting possibilities for further access to digital cultures, organisations, and companies, as well as cultural institutions.
• Provides a grounding for careers in all aspects of digital culture, including the creative industries such as advertising, journalism, publishing, digital curation and management.

Course Aims

• The Digital Culture BA develops your knowledge of how all aspects of our everyday lives are shaped by the networked technologies we use and the data we produce.
• Combining a theoretical emphasis with practical work, we aim to give you the opportunity to work alongside computer scientists and data analysts, with the capacity to critically understand the social, political and economic dimensions of our digital lives.
• The BA is a three-year course that comprises modules totalling 360 credits. With us, you will learn how to research digital cultures with a range of theoretical and qualitative and quantitative digital methods including network analysis and data visualisation.
• The flexible design of the course means that you can focus your studies on the elements of digital culture that most interest you, including digital marketing and services, mobile technologies, digital journalism, coding, data analytics and beyond.

Employability

Our graduates go on to work in a range of professions such as community manager for an advertising company, digital project manager for an NGO, blog writer and editor for a fashion house, while some choose to continue their studies at graduate level.