Digital Marketing and Advertising - BA (Hons)

University of Hertfordshire

This dynamic degree is perfect for aspiring digital marketers and creatives who want to shape the future of marketing. Blending creativity with technical expertise, the course equips students to craft compelling brand stories, manage digital campaigns, and analyse data to drive impact. Whether you're looking to work in a fast-paced agency, in-house marketing team, or as a freelancer, this course sets you up for success in roles such as digital marketing executive, content strategist, social media manager, or campaign planner. You’ll gain practical experience using tools like Adobe, Google Ads & Analytics, and Meta Ads Manager, while learning to design and execute integrated marketing communications across platforms. Through live client briefs, marketing hackathons and creative workshops, you’ll build a portfolio that showcases your abilities in search engine optimisation (SEO), Pay Per Click, UX design, content marketing, and campaign strategy. You’ll also explore emerging technologies, such as AI and data-driven marketing, in various modules. Designed around real-world expectations, the course embeds professional development and career readiness from the start. You'll develop key skills in communication, storytelling, leadership, and digital literacy giving you the edge in a competitive job market. Whether you dream of working with top brands or launching your own agency, this course provides the expertise, experience and confidence to thrive in the digital marketing and advertising world.

From day one, you'll engage with real-world marketing challenges through live briefs, consultancy projects, and digital campaign simulations: Our strong links with brands and agencies mean you’ll graduate with a portfolio packed with professional work which showcases your experience. You’ll explore a powerful combination of creativity and data: Learning everything from copywriting and UX design to SEO, Google Ads, and campaign performance analysis. Modules like Click to Convert and Marketing Disrupted keep you ahead of digital trends and technologies. Based on our modern de Havilland campus: You’ll benefit from access to specialist labs, 24/7 study zones, and Adobe Express. Our location, just 25 minutes from central London, puts you in easy reach of marketing hubs and major industry events. Choose to study abroad, take a placement year, or gain employment experience for a tailored degree experience: The final-year capstone project lets you design and deliver a digital campaign from concept to execution working with a live client. Giving you one final boost of experience which employers are after. Learn from experts: You will develop your knowledge from academic staff with backgrounds in creative agencies, digital marketing, branding, and strategy. They bring deep sector insight and industry connections into the classroom. Achieve success after graduation: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes Survey, 2021/22).