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Digital Marketing and Analytics - MSc

University of Kent

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Medway Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    1 year

Course summary

Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Overview

This programme is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:

  • digital marketing strategy and communications
  • consumer insight research
  • web design and web analytics
  • social media strategy, management and campaigns
  • social media engagement and analytics
  • data mining and analytics techniques for marketing

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to pursue a career in digital marketing and data analytics.

Industrial Placement

For students who wish to enhance their employability further, this programme offers the opportunity to undertake work experience in the UK or overseas, through the option to undertake the programme with an additional industrial placement. Placements are self-sought and can range from an additional 12 to 50 weeks. This would extend the normal 12 month Masters programme to a maximum of 24 months.

The School offers support to those students seeking the industrial placement option, through extra-curricular engagement with our dedicated placements team. Our dedicated placement team can help you gain a suitable paid position and provide support throughout your placement.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School - we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

Tuition fees

Students living in United States
(international fees)

£ 20,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Kent

  • University League Table

    50th

  • Campus address

    University of Kent, Recruitment and Admissions Office, Registry, Canterbury, Kent, CT2 7NZ, England

With a global reputation for academic excellence, first-class research and teaching, Kent offers a superb education and memorable student experience.
Kent welcomes students from 152 countries. 21% of students are from Europe and overseas, creating a diverse and supportive community.
Located in historic and inspiring locations that have the continent on their doorstep, you’ll be part of a global community and supported every step of the way.

Subject rankings

  • Subject ranking

    37th out of 113 3

    36th out of 92 27

  • Entry standards

    / Max 236
    139 62%

    40th

    3
  • Graduate prospects

    / Max 100
    84.0 84%

    55th

    40
  • Student satisfaction

    / Max 5
    3.85 77%

    73rd

    26
  • Entry standards

    / Max 200
    134 70%

    25th

    7
  • Graduate prospects

    / Max 100
    60.0 60%

    68th

    66
  • Student satisfaction

    / Max 5
    3.87 77%

    70th

    19

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