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Digital Marketing and Analytics - MSc

University of Kent

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University of Kent

Course options

5 options available

  • Qualification

    MSc - Master of Science

  • Location

    Canterbury Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Are you an analytical thinker with a creative flair that you could apply to marketing campaigns?

Overview

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.

What you'll learn

You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

Assessment

Your progress on this course is assessed through a variety of means, including:

  • written examinations
  • essays
  • presentations
  • reports
  • projects
  • computer based quizzes.

Careers

Successful KBS graduates: graduate destinations

Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.

Tuition fees

Students living in United States
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Kent

University of Kent

  • University League Table

    52nd

  • Campus address

    University of Kent, Recruitment and Admissions Office, Registry, Canterbury, Kent, CT2 7NZ, England

VIEW PROFILE
A range of scholarships for international students, including GREAT Scholarships for students from China, Ghana, Kenya, Malaysia, Pakistan or Thailand.
Kent offers globally recognised degrees, and has a diverse student community representing over 180 nationalities.
Kent provides excellent support for international students, including English language training and academic study support.

Subject rankings

  • Subject ranking

    Computer Science

    40th out of 117 5

    40th out of 87 10

  • Entry standards

    / Max 227
    131 58%

    57th

  • Graduate prospects

    / Max 100
    85.0 85%

    43rd

    7

  • Student satisfaction

    / Max 4
    2.93 73%

    84th

    43

  • Entry standards

    / Max 204
    122 60%

    51st

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

    8

  • Student satisfaction

    / Max 4
    2.83 71%

    80th

    2

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