Digital Marketing and Analytics PgCert/PgDip

Overview

The course aims to introduce you to contemporary marketing theory and practice, emphasising business-based data analysis as central to marketing practice today to provide a credible technical background in Digital Marketing.

Why us?

• The course is closely linked to The Chartered Institute of Marketing (CIM) and professionals working in industry
• 'World-leading' research in Business, according to the latest Research Excellence Framework (REF)
• The course provides a pathway to the MSc in Digital Marketing and Analytics should you wish to pursue this route
• Engage with real-world practice including company visits and the guest speakers programme

Career ready

As the course links directly to changing skills requirements of employers, you’ll be ready to step into senior roles in the Marketing or Computing sectors such as Digital Marketing Manager, Marketing Analytics Manager or Head of Data Analysis when you graduate.