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Digital Marketing and Business Management BA (Hons)

Abertay University

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UCAS CODE: N5N1

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Abertay Campus

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    4 Years

Course summary

This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager.Abertay’s BSc (Hons) Digital Marketing and Business Management lies within the School of Business, Law and Social Sciences. There is a digital marketing skill shortage. In this programme, you will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. You will learn about different markets, how to manage customer relationships and communicate brand strategy effectively. An understanding of business decision making and its functions and challenges, alongside real life opportunities to develop these skills will make you a highly effective operator in this field.Digital marketing and business management are subjects closely entwined. You will learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. This degree is predominantly about computer facilitated marketing and differs from its sister programme, Marketing and Business Management, which focuses more on the sociological understanding of marketing (or customers). This is a highly practical programme. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business managment, accounting and marketing. As you progress, you can remain on marketing or add a subject specialism. Aside from Business Management, there is also a subject specialisms in Events Management. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)• UK Top 10 - Student Satisfaction (National Student Survey 2020)

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

A level : CCC

Entry to Year 1: CCC Literate subject. Entry to Year 2: BBB Business Studies.

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University information

Abertay University

  • University League Table

    96th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

Subject rankings

  • Subject ranking

    68th out of 123 26

    36th out of 84 15

  • Entry standards

    / Max 209
    142 65%

    37th

    56
  • Graduate prospects

    / Max 100
    70 70%

    63rd

  • Student satisfaction

    / Max 5
    4.26 85%

    7th

    27
  • Entry standards

    / Max 200
    128 63%

    29th

    10
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    4.10 82%

    20th

    52

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