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Digital Marketing and Channel Management MSc

University of Surrey

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Stag Hill

  • Study mode

    Full time

  • Start date

    OCT-22

  • Duration

    15 months

Course summary

Why choose this course

Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

What you will study

This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics, including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools.

Our graduates have gone on to secure roles such as:

  • Digital Marketing Manager
  • Social Media Marketing Manager
  • E-commerce Channel Manager
  • Digital Marketing Strategist
  • Content Marketing Manager.

Application deadline

19 November 2021, 22 July 2022

Tuition fees

Students living in United States
(international fees)

£ 22,500overall cost

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Surrey

  • University League Table

    35th

  • Campus address

    University of Surrey, Guildford, Surrey, GU2 7XH, England

37% of the university’s student population is from outside the UK – the University of Surrey is truly a global community.
The university has 140 nationalities in its international community.
Surrey has over 90 university partners across the world and works with a large network of education agents in other countries.

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