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Viewing as a student from United States living in United States interested in Undergraduate courses

Digital Marketing and Data Analytics BA

York St John University

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Course options

  • Qualification

    Bachelor of Arts - BA

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Physical print media is perhaps considered a relic of a time past. It may never go away completely but as you’re already reading this online you know how important a tool the web is. Digital marketing is ripping up the (physical) marketing rulebook and changing the way businesses, charities, universities and just about anyone else, communicate with the world around them.Our Digital Marketing & Data Analysis course will equip you with the modern marketing know-how you’ll need to navigate this brave new world but we won’t just focus on pure marketing skills. This digital revolution is all thanks to data. Big Data. Data so big there are jobs and courses dedicated just to getting to grips with it. This course will take you behind the scenes of digital marketing and make sure you understand how and why data analytics is causing such a stir in the marketing world.You will build a portfolio of marketing material to demonstrate your creative and practical skills. Developing engaging web content, video content, customer personas, campaign proposals and analytics presentations. You will learn the theory behind the practice to create content with purpose, plan your own campaigns and track the results.The course will emphasise data analysis as central to marketing practice. You will confidently evaluate consumer behaviour, digital trends, and effective web design – making use of a range of strategies to understand customer needs.We will help you set yourself apart as a trusted source of marketing knowledge, whilst also responding to ethical concerns around the use of personal data. Our course will provide you with comprehensive knowledge and skills in digital marketing and allow you to think analytically, strategically and ethically about cutting-edge marketing practices.Thank you for reading. For more information, please visit our website.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 12,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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UCAS Points : 96

University information

York St John University

  • University League Table


  • Campus address

    York St John University, Lord Mayor's Walk, York, York, YO31 7EX, England

York St John's friendly campus is located at the heart of York but has a global outlook, with a family of students from over 60 countries.
The dedicated international support team assists students from the start, with help in language, study skills, finance, mental wellness and general settling in.
Global Guides support international students to settle into life at York St John, with social activities for UK and international students.

Subject rankings

  • Subject ranking

    102nd out of 110 13

  • Entry standards

    / Max 236
    99 42%


  • Graduate prospects

    / Max 100
    75 75%


  • Student satisfaction

    / Max 5
    3.84 77%



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