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- York St John University
- Digital Marketing and Data Analytics BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
York St John University
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Study mode
Full time
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Start date
SEP-25
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Duration
3 Years
Course summary
The digital revolution has changed the face of marketing forever. Learn to analyse, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services.You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.You will also learn about:Consumer behaviour and digital trends.Research Methods.Integrated digital marketing communications.Web design and analytics.Social media content and influencer marketing.Blockchain technology, its applications and the use of coding.We will encourage you to think analytically, strategically and ethically. You will explore how data analytics is reshaping business concepts, managerial decision making and marketing.As a Business School we are passionate about social responsibility and sustainability, these values will be embedded throughout this course. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.This course is accredited by the Chartered Institute of Marketing (CIM). Through the CIM partnership, you can gain further certificates and invitations to events and webinars. You will also have the opportunity to qualify as a Microsoft Office Specialist.In the 2022/2023 academic year, our year 3 students took part in the Chartered Institute of Marketing Pitch Competition, with one group obtaining a place in the finals.
Application deadline
29 January
Tuition fees
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£ 14,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
101st
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Campus address
York St John University, Lord Mayor's Walk, York, York, YO31 7EX, England
Subject rankings
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Subject ranking
100th out of 117 7
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Entry standards
/ Max 227106 47%111th
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Graduate prospects
/ Max 10082.0 82%57th
35 -
Student satisfaction
/ Max 43.10 78%27th
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