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Digital Marketing & Data Analytics MSc

York St John University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    York St John University

  • Study mode

    Distance / Online

  • Start date

    JUN-21, OCT-21

  • Duration

    18 months

Course summary

Our Digital Marketing and Data Analytics MSc is a unique programme. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. Question how to best use these to attract new customers, build loyalty and provide superior service. Delivery of this course is online only. This gives you the flexibility to study alongside varying commitments.

Course overview

The aim of this programme is to develop your critical understanding and self-awareness of digital marketing and data analytics.

We bring together relevant academic theory and research with practical activities. This ensures you have a deep understanding of digital marketing activities within organisations. By studying with us, you'll:

  • Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy.
  • Explore online visitor and buyer behaviour.
  • develop the ability to connect theory with practice in creative and innovative ways.
  • Map customer journeys.
  • Investigate mobile and social media marketing.
  • Investigate the impact of digital marketing and data analytics within organisations.
  • Suggest, discuss and analyse solutions to problems within business.
  • Apply the theories and techniques learnt to complete projects and assignments.
  • Enhance life-long learning skills to work with self-direction and originality.

The programme delivery is based on principles of practiconer learning. It recognises that participants are likely to bring a large amount of experience and knowledge to the group, and can share this with each other. Resources for learning explicitly include the knowledge, experience and skills of all participants. This includes leading academics from York Business School and Digital Marketing experts from Mediaworks. This brings the perfect blend of theory and practice together.

Tuition fees

Students living in United States
(international fees)

£ 9,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

York St John University

  • University League Table


  • Campus address

    York St John University, Lord Mayor's Walk, York, York, YO31 7EX, England

Subject rankings

  • Subject ranking

    102nd out of 110 13

  • Entry standards

    / Max 236
    99 42%


  • Graduate prospects

    / Max 100
    75 75%


  • Student satisfaction

    / Max 5
    3.84 77%



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