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Digital Marketing and Economics - BA (Hons)

Liverpool Hope University

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Liverpool Hope University
UCAS CODE: DM09

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hope Park

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    3 Years

Course summary


Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.


Economics

This is an exciting time to study Economics: great ideological debates, policy decisions and technological changes are taking place that impact our lives, ranging from the direction of globalisation and international trade and trade restrictions, to trends in economic inequality, the environment and climate change, the gender pay-gap, migration flows, economic integration, and financial crises.Our Economics programme will delve into an in-depth study of real economic issues like the above, based on a solid foundation of an eclectic economic theory, and an understanding of how economic policy is formulated. This will enable students to gain the analytical and critical evaluation skills needed to recognise how national and global issues affect a society’s welfare.The course is designed to provide students with the experience, knowledge and skills needed to succeed in the job market, by putting a strong emphasis on analytical, quantitative and research skills highly valued by employers. It will also develop a student’s ability to apply the concepts, theories and quantitative methods to business and public policy decisions, in a diverse range of settings.In this course, students will study a range of areas, including Quantitative Methods, Econometrics, Intermediate Micro and Macroeconomics, History of Economic Thought, Banking & Finance, and International Economics and Finance.


Digital Marketing

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Liverpool Hope University

Liverpool Hope University

  • University League Table

    90th

  • Campus address

    Hope Park, Hope Park, Liverpool, Merseyside, L16 9JD, United Kingdom

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Subject rankings

  • Subject ranking

    Economics

    71st out of 77

    72nd out of 90 10

  • Entry standards

    / Max 235
    114 49%

    51st

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.21 80%

    14th

  • Entry standards

    / Max 211
    115 54%

    61st

  • Graduate prospects

    / Max 100
    50.0 50%

    75th

    1

  • Student satisfaction

    / Max 4
    3.34 83%

    7th

    2

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