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Digital Marketing and English Language (with Foundation Year) - BA (Hons)

Liverpool Hope University

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Liverpool Hope University
UCAS CODE: DM33

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hope Park

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    4 Years

Course summary

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.Language has a profound influence on the way we see, construct and interpret the world around us. It shapes our identities and culture and can be used to manipulate the way we think. The English Language degree examines a wide range of varieties of English in their social, cultural and historical contexts. It teaches you how to closely analyse texts ranging from everyday discourse to fictional narratives to the language of the media.Studying English Language provides you with a sound knowledge of how language is structured, how it developed and spread globally, and how it functions both in society and in our minds, but it also equips you with a variety of practical critical and analytical skills. We pride ourselves on offering a challenging and stimulating degree with a wide range of innovative teaching and assessment methods. We place an emphasis on employability through how language is used for professional purposes and the practical and transferable skills valuable in selected careers.You will be taught by academics who are actively engaged in research and have published in their specialist fields. You will also benefit from the University’s Special Collections in the library, home to over 75,000 printed materials and complemented by an environmentally controlled vault that houses rare books and manuscripts from as early as the ninth century, as well as our close links with Liverpool’s cultural institutions. With a strong commitment to small-group teaching and the personal development of all of our students, we strive to support you in the pursuit of academic excellence.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 12,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Liverpool Hope University

Liverpool Hope University

  • University League Table

    90th

  • Campus address

    Hope Park, Hope Park,, Liverpool, Liverpool, L16 9JD, United Kingdom

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Subject rankings

  • Subject ranking

    English

    58th out of 93 1

    72nd out of 90 10

  • Entry standards

    / Max 212
    118 56%

    56th

  • Graduate prospects

    / Max 100
    64.0 64%

    79th

    28

  • Student satisfaction

    / Max 4
    3.47 87%

    9th

    17

  • Entry standards

    / Max 211
    115 54%

    61st

  • Graduate prospects

    / Max 100
    50.0 50%

    75th

    1

  • Student satisfaction

    / Max 4
    3.34 83%

    7th

    2

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