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Digital Marketing and English Language (with Foundation Year) - BA (Hons)

Liverpool Hope University

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Liverpool Hope University
UCAS CODE: DM33

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hope Park Campus

  • Study mode

    Full time

  • Start date

    21-OCT-26

  • Duration

    4 Years

Course summary

This is a


four year degree

taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.


English Language

Language has a profound influence on the way we see, construct and interpret the world around us. It shapes our identities and culture and can be used to manipulate the way we think. The English Language degree examines a wide range of varieties of English in their social, cultural andhistorical contexts. It teaches you how to closely analyse texts ranging from everyday discourse to fictional narratives to the language of the media.Studying English Language provides you with a sound knowledge of how language is structured, how it developed and spread globally, and how it functions both in society and in our minds, but it also equips you with a variety of practical critical and analytical skills. We pride ourselves on offering a challenging and stimulating degree with a wide range of innovative teaching and assessment methods, with an emphasis on how language is used for professional purposes and the practical skills valuable in selected careers.


Digital Marketing

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

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Tuition fees

Students living in United States
(International fees)

£ 15,225per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Liverpool Hope University

Liverpool Hope University

  • University League Table

    83rd

  • Campus address

    Hope Park, Hope Park, Liverpool, Merseyside, L16 9JD, United Kingdom

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Subject rankings

  • Subject ranking

    English

    53rd out of 89 5

    74th out of 93 2

  • Entry standards

    / Max 207
    104 50%

    65th

  • Graduate prospects

    / Max 100
    63.0 63%

    65th

    14

  • Student satisfaction

    / Max 4
    3.34 83%

    19th

    10

  • Entry standards

    / Max 198
    104 52%

    65th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.22 80%

    22nd

    15

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University league table

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SIMILAR RANKING

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University of Roehampton

Marketing league table

51
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MOST VIEWED

English - BA (Hons)

UCL (University College London)

University league table

13

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