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- Liverpool Hope University
- Digital Marketing and English Language BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Hope Park
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Study mode
Full time
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Start date
SEP-25
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Duration
3 Years
Course summary
Language has a profound influence on the way we see, construct and interpret the world around us. It shapes our identities and culture and can be used to manipulate the way we think. The English Language degree examines a wide range of varieties of English in their social, cultural and historical contexts. It teaches you how to closely analyse texts ranging from everyday discourse to fictional narratives to the language of the media.Studying English Language provides you with a sound knowledge of how language is structured, how it developed and spread globally, and how it functions both in society and in our minds, but it also equips you with a variety of practical critical and analytical skills. We pride ourselves on offering a challenging and stimulating degree with a wide range of innovative teaching and assessment methods, with an emphasis on how language is used for professional purposes and the practical skills valuable in selected careers.
Digital MarketingDigital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.
Application deadline
29 January
Tuition fees
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£ 12,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- Scottish Higher
- UCAS Points
- Access to HE Diploma
- Extended Project
- International Baccalaureate Diploma Programme
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- T Level
- Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
A level : BBC
VIEW MOREUniversity information
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University League Table
83rd
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Campus address
Liverpool Hope University, Hope Park, Liverpool, Liverpool, L16 9JD, England
Subject rankings
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Subject ranking
59th out of 96 16
62nd out of 87 8
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Entry standards
/ Max 202116 57%68th
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Graduate prospects
/ Max 10071.0 71%51st
19 -
Student satisfaction
/ Max 43.26 82%26th
15 -
Entry standards
/ Max 204115 57%63rd
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Graduate prospects
/ Max 10057.0 57%74th
7 -
Student satisfaction
/ Max 43.28 82%9th
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