Digital Marketing and Food & Nutritional Sciences - BA (Hons)

Liverpool Hope University

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.Nutrition is becoming a vital discipline as the awareness of the importance of healthy eating grows. Nutritionists have a key role in helping us understand how diet helps maintain health and prevents disease. Nutritionists work in a diverse and wide range of professional roles providing and implementing evidence-based nutritional guidelines, public health nutrition strategies, and developing the safe, sustainable, and healthy foods of the future.Our Nutrition degree is focused on developing the practical, professional and research skills needed to develop a successful career as a professional nutritionist in various roles across the public health and commercial food sectors (as well as preparation for further study or pursuing a professional career in dietetics).The curriculum includes a focus on nutritional science the food supply chain the social and behavioral sciences health and wellbeing and the importance of professional conduct. You will be taught in our new Health Sciences building, which features specialist laboratories and equipment dedicated to the study of food, nutrition and health.You will learn from a highly committed team of research-active UK registered nutritionists (supported with additional expertise in food science, the biological sciences, and public health). Our staff have a wide range of practical experience and are enthusiastic about both the academic subject and the quality of your student experience.