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Digital Marketing and Information Technology - BA (Hons)

Liverpool Hope University

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Liverpool Hope University
UCAS CODE: DM12

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hope Park

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    3 Years

Course summary

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.Information Technology is a rapidly changing and exciting subject. Organisations are increasingly relying on information technology to carry out key business functions. There is an explosion in the use of mobile devices to shop online and there is a high demand for skilled professionals who are able to effectively manage information systems. Well-designed software applications that are effective and usable is a crucial requirement for employers.Our Information Technology degree prepares you to meet the needs of a wide range of organisations, emphasising the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of our everyday lives. During your studies, you will have opportunities to develop computational thinking and a systems approach to formulating, analysing and solving complex problems.The degree is intellectually challenging and is taught by staff with a varied background and a diverse range of interests. Your student experience is enhanced by a rich curriculum that exposes you to multiple approaches to technological problems. Information Technology has a wide-reaching social impact, posing many ethical questions, and these issues are explored at various points during the degree.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 12,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Liverpool Hope University

Liverpool Hope University

  • University League Table

    90th

  • Campus address

    Hope Park, Hope Park,, Liverpool, Liverpool, L16 9JD, United Kingdom

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Subject rankings

  • Subject ranking

    Computer Science

    101st out of 117 31

    72nd out of 90 10

  • Entry standards

    / Max 223
    118 53%

    84th

  • Graduate prospects

    / Max 100
    66.0 66%

    104th

    43

  • Student satisfaction

    / Max 4
    2.82 71%

    108th

    33

  • Entry standards

    / Max 211
    115 54%

    61st

  • Graduate prospects

    / Max 100
    50.0 50%

    75th

    1

  • Student satisfaction

    / Max 4
    3.34 83%

    7th

    2

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