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Digital Marketing and Musical Theatre (with Foundation Year) BA (Hons)

Liverpool Hope University

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Liverpool Hope University
UCAS CODE: DM40

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hope Park

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    4 Years

Course summary

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.


Digital Marketing

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.


Musical Theatre

The growth in importance and popularity of Musical Theatre in the last few years is staggering – being of significant importance to the economies of most of the UKs major cities. This trend of increasing revenue, performances and size of audiences continues to grow year-on-year and has significant impact on a regional, national and global level.This new programme will allow the study of Musical Theatre from a performative, compositional as well as directorial/production vantage points.On this course you will study the creative, conceptual interactions that exist between words, music and movement, underpinning the threefold performative relationships between music, dance and acting that communicate and express the art form.This course will allow you to develop your:
• performative skills across dance, singing and acting
• ability to analyse past works of Musical Theatre
• capacity to compose an original piece of Musical Theatre
• techniques of direction and producing works of Musical Theatre
• knowledge of the business management of Musical Theatre.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 12,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 72

UCAS Tariff points must come from a minimum of two A Levels (or equivalent). Additional points can be made up from a range of alternative qualifications

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University information

Liverpool Hope University

Liverpool Hope University

  • University League Table

    83rd

  • Campus address

    Liverpool Hope University, Hope Park, Liverpool, Liverpool, L16 9JD, England

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Subject rankings

  • Subject ranking

    Drama, Dance & Cinematics

    39th out of 95 9

    62nd out of 87 8

  • Entry standards

    / Max 198
    130 66%

    54th

  • Graduate prospects

    / Max 100
    59.0 59%

    43rd

    9

  • Student satisfaction

    / Max 4
    3.45 86%

    1st

  • Entry standards

    / Max 204
    115 57%

    63rd

  • Graduate prospects

    / Max 100
    57.0 57%

    74th

    7

  • Student satisfaction

    / Max 4
    3.28 82%

    9th

    4

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