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Digital Marketing and Public Relations - BA (Hons)

Queen Margaret University, Edinburgh

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Queen Margaret University, Edinburgh

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Queen Margaret University

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    4 Years

Course summary

On this course you will: experience an unrivalled opportunity to study two closely aligned disciplines: marketing and public relations. Organisations often take an integrated digital approach to communication, bringing together these two disciplines to help drive success. While marketing focuses on relationships with the customer, PR manages relationships with a broader range of stakeholders including employees, the government and the media develop strategic thinking, informed by theory, and apply this to live client work to produce communication solutions that aim to drive positive social change consider how organisations build and maintain reputations, create social capital and manage issues and crises develop storytelling skills to inform the media and persuade audiences create authentic and shareable multimedia content such as video, photography, podcasts, infographics and blogs, for a range of social media platforms undertake research to gain insights from data that can inform your decision making, and measure the effectiveness of campaigns, using a range of analytics and metrics appreciate how businesses use search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing and influencer marketing, alongside more traditional forms of advertising, to drive more traffic to their websites, generate leads and increase sales gain a wealth of experience through work placement and volunteering opportunities gain hands-on experience creating engaging content, including videos, podcasts, and photography understand the secrets behind viral social media content and learn techniques to capture attention in a crowded digital world develop skills in organising and managing events for various companies and causes, enhancing your practical experience master the art of writing compelling press releases, website content, blogs and magazine features delve into the world of SEO and discover how algorithms influence website rankings in organic searches on Google learn about consumer buying behaviour and strategies to convert leads into sales, a key skill in digital marketing and prepare for a dynamic career by working with clients to develop and implement effective communication plans. See the Programme Leader explain more about the course

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 9,725per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Margaret University, Edinburgh

Queen Margaret University, Edinburgh

  • University League Table

    114th

  • Campus address

    Queen Margaret University, Edinburgh, Queen Margaret University Drive, Musselburgh, Edinburgh, Edinburgh, EH21 6UU, United Kingdom

VIEW PROFILE
QMU is a safe, friendly and compact university with an accessible and welcoming campus. Attractive student accommodation is located on campus.
It's just 6 minutes by train from the centre of Edinburgh, home of the famous International Festival. Many European cities are just a short flight away.
With a great reputation for the quality of learning, teaching, and research, QMU offers comprehensive student support, which includes career advice for life.

Subject rankings

  • Subject ranking

    Communication & Media Studies

    77th out of 92 3

  • Entry standards

    / Max 200
    159 79%

    7th

  • Graduate prospects

    / Max 100
    62.0 62%

    70th

    20

  • Student satisfaction

    / Max 4
    2.98 75%

    81st

    11

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