Digital Marketing BA (Hons)

**Course snapshot**All business sectors are seeking out graduates with digital marketing skills and our Digital Marketing course, accredited by University of Birmingham, will give you the skills and confidence to thrive in this competitive field.**Who’s the course for?**Digital marketing channels have revolutionised the manner in which all businesses – domestic or global, and large or small independent enterprises – operate and market their commercial activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives – and this course will allow you to maximise your career opportunities and progression.**Why should I study the course?**- **PROFESSIONAL PLACEMENT** – Gain valuable real-world experience during your studies by taking on an optional 48-week paid work placement- **PRACTICAL APPLICATION** – Apply the theory you have learned to practical situations on consultancy projects, as well as having the chance to research and develop a new digital concept- **INDUSTRY VISITS** - Visit marketing industry firms in order to explore how the sector operates- **ENRICHMENT** – Network with digital marketing professionals and agencies, as well as hearing from a variety of expert guest lecturers**Great. Tell me some more**You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness.Our experts will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment. A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.**What skills will I gain?**You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals. You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.There are opportunities to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations. Your experience will be further enhanced through guest lectures from leading digital and social media industry experts.**What about the future?**Digital marketing is a cutting-edge marketing sector offering superb career opportunities. Graduating with this degree will enable you to pursue a career path in:- Media development and advertising- Web design and digital marketing- Online community management- Social media marketing and management- Digital planning and strategy