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Digital Marketing BA (Hons)

Coventry University

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UCAS CODE: N5P3

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    3 Years

Course summary

You’ll experience real-life business cases, apply digital analytics, both online and offline, and learn about the latest trends and challenges from inspiring guest speakers, which have previously included the Marketing Director from ITV Studios, PR Account Director for McCann Erickson and Global Director BRANDZ of Millward Brown.You’ll have the opportunity to explore brand and corporate communications, consumer psychology and global marketing alongside website design, analytics and social media marketing. You’ll appreciate how to better understand and engage customers, creating online word-of-mouth and reducing operational costs by using the, often free, platforms and apps via Adobe and Google. With around 5,000 students and 300 staff, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal. You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour, to name but a few.**Key Course Benefits*** CIM Graduate Gateway award with direct entry to top-up to CIM’s Professional Diploma in Marketing (two module exemptions), which can be studied immediately after your degree or in the three to five years following.* Use of state-of-the art digital communications lab – the DigiComm Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.* Focus on practical marketing skills development and emerging themes in marketing, such as E‐CRM, social media and online reputation and digital analytics.* Opportunities to participate in industry field trips, to advertising agencies and exhibitions, such as the Digital Marketing Show.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table

    52nd

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Subject rankings

  • Subject ranking

    44th out of 92 11

  • Entry standards

    / Max 200
    109 57%

    57th

    20
  • Graduate prospects

    / Max 100
    75.0 75%

    30th

    12
  • Student satisfaction

    / Max 5
    4.01 80%

    39th

    22

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